Introduction: Financial stress caused by economic problems can lead to undesirable physical and psychological consequences in individuals and affect all aspects of an individual's life. The aim of this study is to investigate the effectiveness of financial therapy based on the acceptance and commitment approach on financial stress and money management.
Research Method: This research is of an applied type and a quasi-experimental research method. In this method, a pre-test and post-test design was conducted with a control group. The research sample consisted of 40 people from Shahrekord bazaars in 2019, who were included in two experimental and control groups (20 people in each group). Both groups completed research questionnaires including the financial stress questionnaire and the money management questionnaire. Training related to financial therapy based on acceptance and commitment and interventions for the experimental group was conducted during 10 sessions of 120 minutes. The results were analyzed using the multivariate covariance method and SPSS version 25 software.
Findings: In the post-test phase, the mean financial stress scores for the experimental group decreased compared to the control group and the money management scores increased significantly. The effect coefficient for money management was 0.725 and financial stress was 0.272.
Conclusion: Applying the financial therapy model based on acceptance and commitment is effective in reducing financial stress and improving money management in marketers. Therefore, it is suggested to financial advisors and psychologists to use this combined financial therapy model to improve the level of financial knowledge of individuals and reduce financial stress, which leads to financial and psychological problems.